About Our Client: Our client is a leader in IT solutions.
Position Scope:
Reporting into the Chief Revenue Officer, the VP of Marketing provides strategic leadership and operational oversight across all marketing functions, while working in close partnership with sales, business unit, and partner teams.
As a core leader within the organization’s Revenue Office, this role carries shared accountability for pipeline generation, growth, and customer outcomes.
The VP will lead the marketing organization to:
- evolve and execute the go-to-market strategy
- improve market clarity and targeting
- increase the quality and conversion of marketing-generated opportunities
- leverage partner funding as a strategic growth driver
- embed services-led positioning into campaigns, proposals, and sales motions
The Vice President of Marketing plays a pivotal role in shaping and executing the company’s go-to-market strategy, while serving as a key brand advocate and leader of a high-performing marketing organization.
Over the past several years, the organization has strengthened its brand, positioning, and marketing capabilities, and has aligned marketing more closely with sales through an integrated Revenue Office model. The next phase is focused on scaling and embedding that model across the business — improving targeting precision, strengthening execution, and ensuring marketing delivers consistent, measurable impact on pipeline and growth.
This is not a traditional brand- or campaign-led marketing role. Success in this position requires a strong commercial mindset, with a focus on pipeline quality, segmentation, and execution discipline, while continuing to build on the strong foundation already in place.
The organization operates within a strong partner ecosystem as a leading IT solution provider, where a significant portion of their business is delivered in collaboration with strategic vendor partners. This provides access to meaningful vendor funding and joint go-to-market opportunities. At the same time, their approach is increasingly services-led, with partners supporting and amplifying their go-to-market strategy. Success in this role requires the ability to effectively align partner programs with organizational priorities, ensuring that partner-supported initiatives drive targeted pipeline and growth outcomes. This requires strong judgment in prioritizing and aligning partner activity to the organization’s strategic objectives, rather than executing vendor-driven programs in isolation.
Responsibilities:
Marketing Strategy + Execution
- Develop and execute a comprehensive marketing strategy aligned with business goals, offerings, and target markets
- Translate strategy into coordinated execution across all marketing functions
- Ensure alignment between marketing, sales, partner, and business unit priorities
- Drive disciplined planning, prioritization, and resource allocation
Market Segmentation + Targeting
- Define and operationalize clear market segmentation (e.g., enterprise, mid-market)
- Establish and refine ideal customer profiles by segment
- Identify priority accounts within the existing customer base for expansion
- Ensure consistent targeting and positioning across campaigns and field execution
Pipeline Contribution + Demand Generation
- Improve the precision and conversion quality of marketing output across digital, events, partner programs, and outbound support
- Strengthen marketing’s contribution to high-quality pipeline and revenue growth
- Partner closely with sales and BDR teams to improve conversion and reduce reliance on self-sourced pipeline
- Establish clear performance metrics tied to pipeline quality, progression, and outcomes
Partner Marketing + Vendor Funding
- Leverage the organization’s partner ecosystem and vendor funding to support and scale their services-led go-to-market strategy
- Align partner-funded programs to priority solutions, segments, and sales priorities
- Ensure disciplined use of partner funding to drive measurable pipeline outcomes
- Balance partner-driven and company-led initiatives effectively
- Design and execute joint go-to-market programs in collaboration with key vendor partners, ensuring alignment between partner priorities, company offerings, and pipeline objectives
Services-Led Positioning
- Embed services into partner campaigns, sales motions, proposals, and deal support
- Develop targeted services-led marketing initiatives tied to attach rates and deal size
- Ensure consistency and clarity in the company’s services value proposition in market
Brand, Content + Communications
- Oversee the continued evolution and consistency of the brand and market positioning
- Lead content and communications strategies that reinforce thought leadership and market relevance
- Ensure brand and messaging support commercial priorities and sales execution
Digital, Events + Campaign Execution
- Improve digital engagement and website effectiveness through segmentation and conversion optimization
- Ensure events and campaigns are aligned to target segments and pipeline outcomes
- Reallocate effort away from broad, low-impact activity toward more focused, account-driven execution
Proposal + Deal Support Alignment
- Ensure the Proposal Centre is aligned to go-to-market strategy and services-led positioning
- Improve proposal quality, differentiation, and relevance in support of sales priorities
- Strengthen coordination between marketing, partners, and deal support functions
Team Leadership + Culture
- Lead, mentor, and develop a high-performing marketing organization
- Foster a culture of accountability, collaboration, and execution excellence
- Align team structure and capabilities to the needs of the next phase
- Partner effectively with external resources, including MarketDesign
Data, Operations + Performance Management
- Leverage marketing operations and analytics to drive data-informed decision-making
- Establish clear KPIs tied to pipeline quality, growth, and ROI
- Ensure strong budget management and effective allocation of internal and partner-funded investments
- Build transparency and accountability through regular performance reviews
What Success Looks Like:
- Improved quality and conversion of marketing-generated pipeline
- Strong alignment and shared accountability between marketing and sales
- Clear segmentation and targeting discipline across the organization
- Effective use of partner funding to amplify impact
- Increased services attachment and deal value
- A marketing organization focused on outcomes, not activity
- Reduced reliance on BDR self-sourcing through improved marketing precision and pipeline quality
Qualifications:
- 10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior leadership role
- Strong experience in B2B technology, IT solutions, services, or partner-driven environments
- Proven track record of developing and executing marketing strategies that drive measurable business outcomes
- Experience working in close alignment with sales teams in a revenue-focused model
- Deep understanding of demand generation, segmentation, and go-to-market execution
- Experience leveraging marketing technology and analytics to drive performance
- Strong leadership, communication, and stakeholder management skills
Leadership Profile:
- Strategic thinker with strong execution discipline
- Commercially minded, with a focus on business impact over activity
- Comfortable operating in a sales-led, integrated environment
- Able to prioritize, make trade-offs, and focus the organization on high-impact work
- Collaborative, but clear on accountability and outcomes
- Data-driven, pragmatic, and results-oriented
Application Instructions: To apply, please send a resume to Allison Dwyer at allison.dwyer@summitsearchgroup.com.
This position is exempt from Ontario’s 2026 pay transparency requirements under Regulation 476/24.
Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
Amanda Graham
Job ID
City
- Richmond Hill, ON
Remuneration
This position is exempt from Ontario’s 2026 pay transparency requirements under Regulation 476/24.
Amanda Graham
Job ID
City
- Richmond Hill, ON
Remuneration
This position is exempt from Ontario’s 2026 pay transparency requirements under Regulation 476/24. 