Marketing Manager (Growth & Lifecycle)
Location: Edmonton, AB | Reports to: CEO
About the Company
Our client is one of Canada’s leading providers of occupational health and safety training — empowering thousands of workers every year to perform confidently, competently, and safely. With a strong Alberta presence and a national reputation for excellence, they deliver industry-recognized certifications that shape safer workplaces across the country. Their team of passionate safety professionals and expert instructors has built a legacy of innovation, trust, and impact in safety education.
The Role
As the Marketing Manager (Growth & Lifecycle), you’ll be the driving force behind a modern, data-driven marketing strategy that fuels growth and deepens customer engagement. You’ll combine strategic thinking with hands-on execution — building campaigns that elevate brand awareness, drive course registrations, and strengthen long-term relationships. This is an exciting opportunity to make your mark within a growing Alberta-based company that values creativity, results, and initiative.
What You’ll Do
• Design and execute integrated B2B and B2C campaigns that drive awareness and bookings
• Build and optimize lifecycle journeys across email, social, and web channels
• Refresh brand messaging, creative direction, and digital presence to reflect a modern voice
• Lead content creation — from instructor spotlights to customer success stories
• Manage digital channels (Google, Meta, LinkedIn), SEO, and website optimization
• Implement CRM and marketing automation workflows to improve retention and ROI
• Track and analyze key metrics (CPL, ROAS, CAC, LTV) and turn insights into strategy
• Collaborate cross-functionally to align marketing initiatives with business goals
• Support sales enablement through compelling collateral and presentations
About You
You’re a creative and analytical marketer who thrives on turning ideas into measurable growth. You bring:
• 4–7 years of experience in marketing, with a focus on growth or lifecycle campaigns
• Strong understanding of customer journeys and conversion optimization
• Proven success managing multi-channel campaigns (email, social, paid, web)
• Excellent copywriting and storytelling skills — especially for technical audiences
• Comfort with analytics, CRMs, and marketing automation tools (HubSpot, Mailchimp, etc.)
• A proactive, organized, and solutions-oriented mindset
Bonus Points
Experience in education, training, or safety industries; familiarity with HubSpot or ActiveCampaign; and creative design or video editing skills.
Why Join Us
• Build a marketing function from the ground up
• Work closely with the CEO and leadership team to shape growth strategy
• Be part of a trusted and evolving Alberta-based brand with a national footprint
Compensation: Base salary of $80–90K plus bonus and a comprehensive benefits program.
Bruce Proctor
Job ID
City
- Edmonton, AB
Remuneration
Remuneration for this position will consist of a base salary between $80-90K in addition to bonus and full benefits program
Bruce Proctor
Job ID
City
- Edmonton, AB
Remuneration
Remuneration for this position will consist of a base salary between $80-90K in addition to bonus and full benefits program 