About Our Client: Our client is one of the top real estate teams in Burlington, ON and the surrounding areas.
Position Scope: Our client’s cutting-edge team is seeking an innovative, results-driven Marketing Manager with a passion for real estate and a deep understanding of the market. You will manage social media platforms, craft engaging visual and written content, and build valuable partnerships with local businesses. The ideal candidate is a proactive, results-driven marketer with strong experience in digital marketing tools. As a key player in their team, you will have full ownership of the marketing department including analyze campaign performance, collaborate on strategic initiatives, and manage events, open houses, and community activities.
Responsibilities:
Marketing Strategy & Brand Development
- Own and enhance the team’s entire marketing presence, including managing and growing social media platforms (Instagram, Facebook, LinkedIn).
- Develop and execute a comprehensive marketing strategy that aligns with business goals, focusing on digital transformation and brand elevation.
- Create, distribute & implement all team internal marketing & communications, and managing brand guidelines within team
- Craft creative marketing strategies to attract local home buyers, sellers, and investors, using both traditional and digital channels.
- Establish key performance indicators (KPIs) and projected ROI to measure the effectiveness of marketing campaigns and initiatives.
Digital Marketing & Content Creation
- Utilize digital marketing tools (SEO, Google Ads, email campaigns) to maximize visibility, engagement, and lead generation.
- Design engaging visual and written content using graphic design tools (e.g., Canva, Photoshop) to capture audience attention.
- Introduce innovative strategies, platforms, and tools to elevate the company’s digital marketing, with a focus on trendsetting and modernization.
- Analyze performance metrics and campaign data to continuously optimize campaigns and ensure maximum impact and ROI.
- Integrate AI and automation initiatives, researching and implementing AI apps and platforms (e.g., Opus Clips, ChatGBT, Jasper, realmark.ai) to enhance marketing strategies, content creation, and analytics, while recommending their integration into current practices.
Event Management & Community Engagement
- Plan and promote open houses, charity events, community activities, and other real estate-related events to build brand presence.
- Build partnerships with local businesses and community influencers to strengthen brand awareness and client relationships.
- Manage events, email marketing, and social media campaigns with a results-driven approach to increase engagement and lead conversion.
Leadership & Team Collaboration
- Foster a collaborative and progressive culture within the team, ensuring smooth coordination across departments and alignment on key marketing initiatives.
- Demonstrate strong leadership by managing multiple priorities, setting clear goals, and driving projects to completion.
- Mentor and guide team members to achieve their best performance, fostering a team-oriented environment.
- Evaluate current marketing efforts, propose new ideas, and lead the adoption of innovative marketing strategies to keep the company ahead of competitors.
Operations & Vendor Management
- Oversee all marketing operations, including budget management, administrative tasks, and resource allocation to ensure efficiency.
- Manage relationships with vendors, including those responsible for the company’s website, to ensure seamless integration and effective marketing operations.
- Utilize strong business acumen to ensure marketing initiatives are strategic and have a positive impact on stakeholders, driving business growth.
Required Skills and Knowledge:
- A creative mindset paired with the ability to develop and execute strategic marketing initiatives.
- Forward-thinking, proactive, problem solver, mindset.
- Exceptional communication skills, with an eye for detail and flair for compelling content creation.
- Strong organizational skills to manage multiple projects, set priorities, and meet deadlines efficiently.
- Ability to work in a fast-paced small team environment.
- A self-motivated team player with excellent problem-solving skills and business acumen.
- Experience leading and collaborating with cross-functional teams to achieve marketing goals.
- Proficient in managing digital campaigns across platforms like Facebook, Instagram, LinkedIn, and Google Ads to boost brand awareness and engagement.
- Eagerness to learn new tools, platforms, and trends to keep marketing strategies current and competitive.
- Proficiency in marketing tools such as Canva, Google SEO, and CRM systems.
Education and Experience:
- 7+ years of marketing experience, developing and executing marketing strategies, with a deep understanding of the local market trends, demographics, and customer behavior.
- 3+ years of experience directly managing a marketing team.
- Experience with social media management and digital marketing with a proven track record of success.
- Education in marketing, business or a related background.
- Experience researching, implementing, and optimizing AI apps and platforms (e.g., Opus Clips, ChatGBT, Jasper, realmark.ai) to streamline marketing processes, enhance content creation, and improve analytics.
- Experience setting KPIs and evaluating ROI to ensure marketing campaigns are data-driven, effective, and aligned with business goals.
Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
