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Digital Marketing Specialist, Dental
Join a leading dental solutions company that is passionate about client’s smiles… hiring a Digital Marketing Specialist to join their marketing team, working onsite at their downtown Calgary office. In this highly creative role, you will execute data-driven impactful digital marketing campaigns that drive ROI and business growth and that align with stakeholders’ goals and resonate with the dental industry.
- Develop and curate engaging content for social media platforms and create written, video, and photo content working on digital marketing projects, brand strategy, and maintaining a unified brand voice across social media channels including lnstagram, Facebook, Linkedln, and YouTube all aimed at increasing web traffic and brand awareness.
- Generate posts and content daily with interaction with the online network – liking, reposting, tagging, and responding to messages. With ongoing review and analysis of social media metrics including overall engagement – number of followers, comments, likes, reposts etc. you will determine what’s working or not, and adjust.
- Attend industry specific education and networking events and produce social media content that promotes products, services, and the brand throughout the dental community. Experience with short form organic video production and content creation is required.
- Analysis of digital marketing activities using performance and engagement tracking analytics tools within social platforms to track performance and provide insights for continuous improvement. Navigate content management platforms such as Hootsuite, Sprout, Meta, and the Google business platforms (YouTube, AdWords, and Analytics) to evaluate the success of paid media.
- Assist team with graphic design projects as needed using Adobe suite. Working knowledge of graphic design/content generation platforms (Adobe Photoshop/premiere), CapCut, Canva is ideal, along with email content management and familiarity with Constant Contact (or a similar email marketing platform).
Qualified candidates possess post-secondary education with a Marketing specialty and work experience in a similar role, preference for work experience within the dental or healthcare industry. Salary is based on relevant experience ranging from $65-95K, company health benefits, pension matching plan, with continuing education perks to advance your skills and career.
Please email your resume to Kelly Burrows in confidence at [email protected] for immediate consideration.
Summit Search Group has a strong commitment to Diversity, Equality and Inclusion. We strive for continuous development, modeling, inclusive behaviors and proactively managing bias throughout our process.
NOTE ONLY CANDIDATES THAT CURRENTLY RESIDE IN CALGARY CAN BE CONSIDERED.
Kelly Burrows
Job ID
City
- Calgary, AB
Industry
Position
Kelly Burrows
Job ID
City
- Calgary, AB