Vice President of Sales
Our client, a leading industrial equipment distributor, is seeking a Vice President of Sales to lead and scale its commercial operations. Based in Edmonton, this executive will be responsible for driving revenue growth, leading a high-performing sales team, and strengthening relationships with key industrial customers across Western Canada.
This is a strategic and hands-on leadership role suited for a proven sales leader with experience in industrial distribution, equipment, or related technical products.
Key Responsibilities
Sales Leadership & Strategy
- Develop and execute the regional sales strategy aligned with company growth objectives
- Establish sales targets, KPIs, and performance metrics across all territories and channels
- Identify new market opportunities, verticals, and expansion strategies across Western Canada
Team Management & Development
- Lead, coach, and develop a team of sales leaders, account managers, and business development professionals
- Build a high-performance, accountability-driven sales culture
- Support recruitment, onboarding, and ongoing development of the sales organization
Customer & Market Engagement
- Maintain and grow relationships with key accounts, including large industrial customers across sectors such as energy, construction, manufacturing, and infrastructure
- Engage at the executive level with customers and strategic partners
- Provide market insights to inform product positioning, pricing, and competitive strategy
Revenue Growth & Execution
- Drive both new business development and organic growth within existing accounts
- Oversee pipeline management, forecasting, and CRM utilization
- Collaborate cross-functionally with operations, supply chain, and leadership to ensure strong execution and customer satisfaction
Qualifications
- 10+ years of progressive sales leadership experience within industrial distribution, equipment, or related sectors
- Proven track record of leading and scaling sales teams and delivering revenue growth
- Strong experience selling into industrial customers across Western Canada
- Demonstrated ability to operate at both a strategic and tactical level
- Excellent leadership, communication, and relationship-building skills
- Experience with CRM systems and data-driven sales management
For a confidential discussion about this opportunity, please reach out to Mike Gosine at mike.g@summitsearchgroup.com
Summit Search Group has a strong commitment to Diversity, Equality and Inclusion. We strive for continuous development, modeling, inclusive behaviors and proactively managing bias throughout our process.
