Director of Marketing
Burnaby, BC
We are proud to be partnering with Performance Furnishings in their search for a Director of Marketing.
Performance Furnishings is looking for a strategic and results-driven marketing leader to shape its brand, strengthen customer engagement, and support the company’s continued growth across North America.
Reporting to the CEO of Performance Furnishings North America and the CEO of Source Office Products, the Director of Marketing will lead the development and execution of an integrated marketing strategy spanning brand, digital marketing, demand generation, product marketing, customer acquisition, and analytics.
This is an influential leadership opportunity for someone who can bring structure, creativity, and commercial focus to a growing organization. The successful candidate will be comfortable working with multiple senior stakeholders, translating business objectives into actionable marketing plans, and building a high-performing marketing function.
The Opportunity
As Director of Marketing, you will:
- Develop and implement a comprehensive marketing strategy aligned with the company’s growth objectives, customer needs, and market opportunities
- Partner closely with executive leadership to establish marketing priorities, budgets, KPIs, and long-term goals
- Analyze market trends, customer expectations, and competitive positioning to identify opportunities and refine marketing strategies
- Lead brand positioning and ensure a consistent, compelling identity across all customer touchpoints
- Oversee brand messaging, visual identity, and the overall customer experience
- Develop multichannel demand generation strategies that support customer acquisition, lead generation, and revenue growth
- Lead digital marketing initiatives across SEO, SEM, content, email, social media, and other relevant channels
- Work closely with Sales to align marketing activities with commercial priorities and improve the quality and flow of leads
- Develop go-to-market strategies for new products, including positioning, messaging, campaign development, and launch planning
- Collaborate with Product and Sales teams to gather customer insights, competitive intelligence, and market feedback
- Oversee market research, customer analytics, and campaign reporting
- Measure marketing performance and ROI, using data to optimize campaigns and guide decision-making
- Lead, mentor, and develop a multidisciplinary marketing team across digital, content, creative, brand, and product marketing
- Establish effective processes, accountabilities, and communication across the marketing function and broader organization
- Foster a collaborative, innovative, and performance-focused team culture
What You Bring
- 10+ years of progressive marketing experience, including at least five years in a senior leadership role
- Experience developing and executing marketing strategies that have contributed to measurable business growth
- A strong background in brand management, digital marketing, demand generation, customer acquisition, and product marketing
- Experience working within a B2B, B2C, or blended commercial environment
- Proven ability to lead and develop high-performing marketing teams
- Strong commercial judgment and the ability to connect marketing strategy with sales and revenue objectives
- Experience partnering with executive leadership and navigating multiple stakeholders and priorities
- A data-driven approach, with the ability to interpret performance results and translate insights into action
- Excellent written, verbal, presentation, and stakeholder management skills
- Proficiency with marketing automation platforms, CRM systems, and digital analytics tools
- The adaptability and practical mindset required to succeed in a fast-paced, evolving organization
- Experience within office furniture, commercial interiors, retail, wholesale, or a related industry would be considered an asset
This is an opportunity to take ownership of a growing company’s marketing strategy and help shape how its brands connect with customers across North America. You will work directly with senior leadership, influence key commercial decisions, and build the marketing capabilities needed to support the organization’s next stage of growth
If you are a strategic marketing leader who combines strong brand instincts with commercial focus, digital expertise, and a passion for building effective teams, we would welcome the opportunity to speak with you.
Alexandra Bunardzic
Job ID
City
- Burnaby, BC
Alexandra Bunardzic
Job ID
City
- Burnaby, BC
