About Our Client: Our client is an established and recognized not for profit.
Position Scope: Reporting to the Executive Director, the Director, Business Development and Marketing will lead the charge in driving revenue growth through innovative marketing and sales strategies. Working collaboratively across the organization, they will be a part of creating and executing cutting edge initiatives to elevate the organization’s success.
Responsibilities:
- Create and execute marketing campaigns for workshops, resources, and new product launches.
- Optimize website content and offers to boost sales.
- Deliver strategic objectives into detailed marketing initiatives, ensuring precise performance metrics are in place to measure success.
- Oversee the production and distribution of all branded marketing materials.
- Collaborate with senior leaders to hone and articulate the organization’s unique value proposition into the overall company brand
- Plan and manage the marketing and sales budget.
- Partner with senior management to design metrics and analytical tools for strategic insights on various revenue channels, including reports on retention, the market, consumer behaviors, and other necessary metrics.
- Engage with external parties or consultants as necessary.
- Manage SEO/SEM, email, social media, and advertising campaigns.
- Support key accounts and distributors to meet sales targets.
- Manage event planning for annual meeting, including the design of booths, venue booking etc.
- Oversees all marketing related projects, ensuring timely and efficient completion.
- Develop and execute a strategy to maximize member participation, satisfaction and benefits.
- Enhance website use and member engagement through targeted initiatives.
- Oversee the production of newsletters, bulletins, emails, web articles, and member events.
- Ensure efficient processes for developing new and revised member materials.
- Manage member renewal and reinstatement processes, suggesting policy revisions as needed.
- Collaborate with and support key stakeholders on new products and improvements based on market research and customer feedback.
- Inspire and lead the marketing team to deliver top performance and reliable results. Mentor junior team members to achieve marketing and organizational goals.
- Implement new policies, process improvement and streamline workflows to maximize marketing resource efficiency.
Required Skills and Knowledge:
- Exceptional communication skills, both written and verbal.
- Strong technical acumen and computer skills, including with MS Project, Word, PowerPoint and Excel.
- Strong understanding of web-based tools, including social media, CRM and CMS.
- Excellent problem-solving skills, including the ability to do research, analyze and think strategically.
- Exceptional project management skills with a track record of delivering on time and within budget with a high degree of attention to detail, despite managing multiple priorities.
- Strong interpersonal skills, tact, time management skills, and flexibility.
- Proven expertise in driving impactful digital marketing campaigns, copywriting and graphic design.
- Ability to create comprehensive creative briefs or communications materials.
- Ability to travel within North America up to 6 times a year.
Education and Experience:
- A University degree in Marketing or a related field is required.
- Minimum 5 years of relevant experience, including the training, mentorship and management of a team.
- Proven track record of success in business development with the public sector.
Application Instructions:
To apply, please send a resume to Melanie McQueen at [email protected]
Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
